Ocean World Lines Sails Ahead with New Order Tracking Portal

Ocean World Lines Sails Ahead with New Order Tracking Portal Powered by Management Dynamics’ Supply Chain Visibility Solution

Leading NVOCC Launches OWL360° to Offer Comprehensive Value-added Service to Customers
 

EAST RUTHERFORD, NJ, December 17, 2009 — Management Dynamics, a leading provider of global trade management solutions, today announced that Ocean World Lines (OWL), a leading non-vessel operating common carrier (NVOCC), has launched OWL360°, an order, shipment and inventory tracking portal powered by Management Dynamics’ Supply Chain Visibility solution. This robust and flexible web-based solution allows OWL to provide comprehensive and timely data on purchase orders and shipments across all modes and trade lanes, enabling customers to analyze and improve their supply chain efficiency.

“The highly flexible nature of the OWL360° system allows us to easily adapt to market conditions and our clients’ changing needs as we continue to differentiate, provide added value to our customers and stay ahead of our competitors,” said Alan Baer, President, Ocean World Lines. “We truly value our partnership with Management Dynamics as we work together to continuously create enhancements to the system and additional benefits to the user which has significantly improved our customer loyalty and retention.”

Prior to integrating Management Dynamics’ Supply Chain Visibility solution, OWL’s tracking system was a highly manual process whereas operations personnel input data received from carriers and performed manual queries. With EDI connectivity, automated alerts and reports, the new OWL360° portal automates this process and has significantly improved internal productivity. Today, over 200 customers have seamlessly integrated OWL360° within their supply chain operations. OWL uses analysis and reporting tools to help clients improve their supply chain performance with accurate and timely visibility into the status of their orders across all U.S. and international trade lanes.

“While many companies lack critical supply chain visibility due to highly manual processes or first generation visibility solutions that lack the sophistication to accurately manage inventory in-transit, best-in-class companies such as OWL are adopting advanced technologies that help streamline the supply chain,” said Nathan Pieri, SVP Marketing & Product Management, Management Dynamics. “OWL fully exploits the power of our Supply Chain Visibility solution and delivers a highly differentiated service to its customers.”

In addition to Supply Chain Visibility, OWL utilizes Management Dynamics’ Transportation Management solution to automate ocean pricing and manage service contracts as well as Management Dynamics’ on-demand trade compliance tools to help customers classify goods, calculate landed costs and screen for restricted parties.

About Ocean World Lines
Ocean World Lines is a leading global transportation company providing full-service ocean/air freight, NVOCC, customs brokerage, cargo management and supply chain visibility solutions, with 100,000+ TEUs shipped annually. Established in 1979, OWL’s long-standing relationships with leading ocean carriers enable the company to provide the most competitive pricing, daily sailing schedules and equipment availability for a diverse list of import and export clients. Ocean World Lines operates 12 offices throughout the U.S. and international offices in Germany, United Kingdom and Asia.